If you’ve been thinking about adding a physical presence to your online business but have been put off by the commitment and cost, a pop-up could be the right solution.
A pop-up is the easiest way for businesses of all sizes and budgets to try the waters of physical retail before investing a large amount.
It is also a direct way to boost sales — despite the rapid growth of online shopping, just nearly 11% of U.S. retail sales happen online, as per eMarketer — a digital research provider — without spending more money into online customer acquisition. A physical space lets you meet your customers where they live and put your brand in front of new buyers.
In this article, we’re going to tell you why you should implement a popup for your online store.
What is a Pop-Up?
A pop-up is used by stores — generally ones without a physical presence — can connect in person with current customers and communicate their message to potential new ones. A pop-up can resemble a regular store, yet many brands use them to make an interesting, engaging physical shopping experience.
Online-only brands often utilize pop-ups to enable them to choose whether exploring the world of offline sales makes sense for their specific business, without making the money related commitment of a full-on permanent storefront.
Different Types of Pop-Ups
There are a couple of basic types of popups used and you’ve likely experienced most of them. Each & every pop-up has its purpose. Let’s discuss which one of these is best for ecommerce sales.
- On Entry– these show up promptly when a user visits your site
- Exit Intent — the popup is shown when a user is detected to be leaving the site
- Time-based — shows up after a set timeframe
- Activity-based — Appears after a particular action like clicking a link. Sometimes depending on lack of activity
- Scroll-based — when a visitor scrolls far enough down the page it will show up
Why you must Run Pop-Ups?
Build buzz and awareness
Scarcity is a proven sales strategy that drives action through a customer’s desire to purchase exclusive or generally limited products. A temporary pop-up with a different end date urges shoppers to visit before missing out a good opportunity.
This approach works particularly well when promoting new products or collections, starting major campaigns, or essentially hoping to increase overall brand awareness.
Create a strong feeling of urgency by telling your customers the exact dates your pop-up starts and ends. Make a Facebook event page or send a broadcast to your email list.
Drive more sales during busy seasons
Black Friday, Cyber Monday and some other peak sales periods are magnificent occasions to open a pop-up. Bringing your brand into holiday action and excitement is a savvy move — as per Retail Dive “in 2017, 84% of holiday sales happened in-store”.
A pop-up can drive retention long after your shop is closed and the holiday season is finished, turning seasonal shoppers into lifelong buyers. If you host seasonal pop-ups routinely, you’ll construct a feeling of expectation among your most faithful customers.
Unload older inventory
Holding on to dead stock is more costly than you might think. You’re not just missing out on sales, you’re also paying for carrying expenses and tying up money that could be invested somewhere else in your business. Also, that inventory could in the end age out and no longer be sellable, which means lost income and capital.
Pop-up is an incredible way to breathe new life into maturing stock — particularly seasonal merchandise with a short period of life — by utilizing new displays and enticing visual promoting elements to attract new shoppers.
Create an in-person connection with customers
Technology might make purchasing more economical and helpful, yet there’s no replacement for face-to-face service and vivid in-person shopping experiences.
A pop-up can likewise play a significant role in the omnichannel experience offered by your brand. Buyers learn about products on social media, search engines, in print, and wherever in between. Complementing you’re built up online experience with an offline experience to match is a phenomenal way to build a network of faithful, engaged shoppers.
To Pop Up or Not to Pop Up?
Every business has an exceptional mission made up of novel individuals, values, and goals. Utilized with moderation and incredible thoughts, pop-ups can significantly affect your conversion rate. It can likewise build a bigger audience for non-buyers if they are subscribing to your sales offers or newsletter via email.
When implementing the right popup for your site, consistently ensure you’re thinking about the customer and consistently ask yourself “What value does this bring to my buyers?”. If you can address that question certainly, there’s an incredible chance you’ll discover mega success in utilizing popups for your business.