Why do you need email A/B testing for higher ecommerce conversions?

Email marketing is one of the most welcoming ways companies are trying to lure their audience and keep them updated. Statista’s latest report about email marketing states that there happens to be an exchange of 293.6 billion emails every day by 2019. This clearly implies that several other businesses are trying the same tricks to acquire customer attention.

Image for post
Image for post

When you are marketing any product, there are several approaches that you try with your audience. There is market analysis, the study of user demographics, and several other factors that are capable of changing your approach when you are planning your email marketing campaigns. After so many trials, it is all the game of hit and tries!

Yes, you read it right. There is no perfect tactic that can give you the right marketing mix for your business. A/B testing for your email campaigns helps you understand the customer response to the messages you are trying to share with the audience. The click-through rate and conversion through those CTRs actually turn A/B testing a lot more meaning into your upcoming campaigns.

With the improved content or distinct approaches of presenting content, you can check the pattern that’s giving higher conversion rates than the other. It not only increases sales but minimizes the risk of mistakes that you’ve made & helped you pitch on the sore spots.

You can count on third party tools to manage & create your email campaigns. Suppose you prefer to start marketing and selling across multiple channels. In that case, you can register on Builderfly and get started with us. You will get an online store for free, and you can start selling online without any hassles. We have integrated third-party tools to help you plan and manage your marketing campaigns under the same dashboard. If you feel stuck anywhere, write to us.

Use ecommerce platforms like Builderfly to improve the productivity in your online business. These platforms consists ecommerce store builder for a website and native ecommerce app builder for iOS & Android mobile apps. Besides the builders these platforms offer marketing tools and various business management features. In a nut-shell, these platforms offer complete online business solution.

Builderfly is the best Ecommerce platform to build an online store for web and mobile. I work as Business Development Executive at www.builderfly.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store