If you are an ecommerce brand you want some effective ecommerce marketing strategies to attract new customers as well as inspire old customers to keep coming back to your store. With these proven ecommerce marketing strategies and tips, we are going to teach you how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales. Ready to grow your ecommerce business?
Ecommerce Marketing Strategies for Your Business
Define Your Sales Cycle
Every business is unique. How long does it take before a customer purchases on your site? Understanding how customers go through your sales procedure can be useful so that you can create the most ideal ecommerce marketing strategies possible.
If you don’t know how long it takes a customer to complete your sales cycle it will be difficult to pinpoint which platforms you should be advertising on, when you should be aggressively retargeting or sending emails. Does your customer convert in a week or a month or a year? Defining your sales cycle will require some research as well as testing.
Make your checkout process as easy as possible
Try to get everything on one page. If you have to have several pages, consider showing a progress bar at the bottom of each page so that your customers can visualize how much longer your checkout process will take. Make buttons easy to find — the more time a customer spends looking for the next button or the checkout button the quicker they can become frustrated with your site.
Francesca’s is a clothing store that has an easy checkout process. They have three sections all on one secure checkout page. The first section is for shipping information, the next for billing and finally, you can review your purchase. They include a photo of the product or products you are purchasing and break down your total amount so that you can see how much you are paying for shipping. You can also easily see all of the information you have entered and go back to make corrections without hitting the back button.