The Best Way to Convince a Customer to Buy an Expensive Product

When starting a business is one challenge, convincing people to buy your products is another. Your primary goal for an ecommerce store is to bring quality traffic to your store. Moreover, the next goal is to convert potential customers to the real one.

When your business name become a brand, selling expensive products is not a big deal. However, if you are in the primary stage of your business and have costly products, bringing sales can be tricky for you. When you are selling via your online platform, it becomes more complicated to market and sells the costly products of your catalog. The reason is that customers can have the same product available at lower rates from numerous other sellers. They can shuffle between the tabs and check the options within a few minutes.

To compete with your expensive products in the global market, follow some of the tactics listed below.

Offer complimentary services

If you are selling expensive products on your store, you can offer something in complementary with them. You can try providing free shipping for your products, to win the chance of getting conversions. You can make a combo or add a low-cost product to suffice the cost you are charging. If your product needs any service, you can offer a free service for the first time. Such tempting tactics can work well for your expensive products.

Highlight quality and material

Compare the material that you have used with other businesses in the market. If you are winning against the quality of the content used, you must highlight it within your product listings. If your potential buyer has an idea about the product quality based on the material used, you can surely win the leads.

Talk about the service tenure of the product

When using high-quality material to create the product, the life of the product will automatically increase. If the material used during product manufacturing, can significantly improve the service life of the product, or make it eligible for reuse, you can mention it in the listings. The customers that believe in better quality and greater service of the product will surely find interest in your expensive products.

Mention benefiting and differentiating factors

Compare your products with that of your competitors and write the points adding benefit to your business. While listing your product across the ecommerce channels and on your site, don’t forget to mention these points. It helps your customers understand the factors on which you stand ahead of others. Also, it gives a legitimate reason for visitors to opt for your products over that of your competitors.

Offer discount to abandoned cart customers

With the help of the feature of abandoned cart recovery, you can keep track of abandoned cart customers. If they have shared the contact details, you can connect with them to know the reason for stepping back. If the cost of the product is the only reason you can offer them discounted rates on the phone call or email. Such exclusive offers can bring conversion for all of your products.

Share reviews of your most valued customers

The customers who opt for your products over the cheap ones are ideally those who care for the product quality. You can connect with them and ask them to share their experiences. When people believe in the voice of customers, you can get benefited from the ratings of the product.

With these ideas, you can nicely ask your customers to spend a little more time for the quality of the product they are getting. You will surely find good leads even to your big-budget products.


Builderfly is the best Ecommerce platform to build an online store for web and mobile. I work as Business Development Executive at

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