I’m doing well on social marketplace, why should I start my e-commerce website?
Intro
If you are an offline shop owner, who is also selling online, you might be interested to know various means to sell online. Well, yes. Selling online has various aspects to it. So before we start, ask yourself;
Are you selling your products online in various social media marketplaces like Facebook shop, Google shop, Instagram? Is your selling mainly revolves among your friend list or groups?
Selling online doesn’t require any rocket science. With the technical advancements, you can start your online business absolutely free and even with zero technical expertise. While social media selling gives you exposure, you can truly grow your business by creating your online store.
We are here to discuss the necessity and benefits of building an e-business. An online e-commerce business can only reach its boom by having your website and creating your web store. Read this article till the end to understand how easy and beneficial it is to build an e-commerce website and online store with Builderfly for free. Builderfly can help your online store transform into one of the top-selling in the market.
Why does every seller need an e-commerce website?
You should have your e-commerce website as a seller for the following reasons:
1. Trust and Brand Loyalty: When the buyers purchase products directly from your website instead of a third-party e-commerce platform, they start trusting your online presence. Builderfly comes with some unique features that help you gain your buyers’ trust.
2. Freedom of selling: Tools like Builderfly provide you not just a platform to create your free online store, you can also link it with other places you sell. This includes your social selling accounts and stores on other marketplaces. You can manage them all from a single interface.
3. Customer Retention: A survey reveals, returning buyers generate almost 65% of sales. Builderfly allows you to customize your buyer’s journey and experience to increase your customer retention rate. This also helps you invest less on new marketing campaigns for customer acquisition.
4. Promotional Marketing: By creating your own website, you can also create promotional campaigns and offer discounts on your products. With Builderfly, you can use tools like Google, Facebook, Instagram, email marketing, etc. to further promote your online business.
5. Reduced cost of selling: While active as a third-party seller on some other platform, you need to bear the cost of utilising that platform. There is no such cost associated while selling from your website when you avail of the Builderfly free plan.
6. Diversification and protection: If you are selling online as a third-party seller on any particular platform, sudden changes in platform’s policy and rules can affect your sales at any time. By having a free store on Builderfly, you can strategize and implement your own policies based on need.
7. Improved optimization: It is way easier to optimize your website for search engines than your listings on social media marketplaces. Especially with Builderfly, you also have the option of posting quality content on your online store to drive more organic traffic.
8. Allows private labelling: When you create a brand through your website, you can promote the same by implementing private labelling. That ensures more trust from your customers as well. Did you know, Builderfly has inbuilt tools to help you establish your brand identity.
What are the differences between e-commerce selling and social media marketplace selling?
● To realise and understand the necessity of building an e-business, you need to understand the following main differences between e-commerce selling and social media marketplace selling,
● E-commerce selling allows you to sell your products on any marketplace you choose across the globe and helps you to become a global seller. Whereas, social media marketplaces allow you to sell your product and services on a particular platform.
● When you create your e-commerce store with Builderfly, you can contact their customer support team 24x7 for any technical assistance. However, while selling on social media marketplaces, you need to wait for the response from the technical team managing the entire platform for any assistance.
● When you create your free website with Builderfly, you can post engaging content on your website and provide the link to your online store to increase the organic traffic. However, you can share the link to your online store while selling on social media marketplaces as well.
● You can plan to use a combination of SEO, paid ads, and SEM as per the requirement of your website and online store while e-commerce selling. When you sell on social media marketplaces, you can only utilise the standard SEO available for that particular platform.
● You can save the operational cost of your e-commerce platform by joining Builderfly free plan. You need to bear the cost of using social media marketplace platforms only in case you want to cross sell your products.
What are the prime benefits of selling on an e-commerce store?
When you choose to create your online store over selling through social media marketplaces, you can avail of the following prime advantages,
1. Unlike social media selling and other marketplaces, you can sell your products on your own store without any delay in payments.
2. On-time payments further ensure no delay in investing in new product lines. It also avoids delay in updating stocks.
3. Building an e-business offers you a broader customer base compared to selling on social media marketplaces. It drastically increases your sales stats.
4. Unlike third-party platforms, you can choose a reliable delivery partner from the list for your e-commerce store with Builderfly.
5. You can create a successful brand for the future by e-commerce selling. That is quite challenging by selling on social media alone.
Why Should You Start Selling Online with Builderfly?
It is clear by now why you need to have your website and online store as an online seller. But there are many service providers available in the market offering platforms to make your online store. Then why choose Builderfly? Following are the prime factors that differentiate Builderfly from all other competitors,
1. You can make your online store with Builderfly for free with zero technical expertise. You need to showcase the range of your products, add a secured online payment gateway, and start selling online.
2. You can sell online with Builderfly by paying negligible commission on the sales you made. Besides, there’s no other hidden fee or charges.
3. Besides free online stores, even the paid plans at Builderfly are more affordable and pocket-friendly compared to other service providers.
4. You can increase your profit margin with Builderfly by paying comparatively lower shipping costs.
5. Builderfly paid plans to include all necessary features under one subscription. There are no separate or hidden charges as compared to other service providers.
6. Having a customised mobile app is the most convenient way for your customers to reach your products on the go. Builderfly offers this feature that most e-commerce platforms do not.
7. Builderfly offers all the necessary tools like Google shop, Instagram, Facebook store, e-mail marketing, Whatsapp sharing suites, and SMS marketing to promote your online store.
8. Builderfly provides you with all necessary SEO tools to make your online store more searchable.
9. You can easily manage your online business and multiple sales channels by using Builderfly one-management dashboard.
Conclusion
If you are an offline shop owner who is also getting a bit of a taste of online sales by selling on social media marketplaces, you should create an ecommerce website with Builderfly for free. It will boost organic traffic when you make your ecommerce store with Builderfly. You can avail yourself of all the benefits by having your online store and drastically growing your online sales.
