How to Use Images, Colors, and Fonts in your Builderfly Theme

When you’re selecting a theme, you’re evaluating each one after it’s been set up with images, fonts, and colors. It’s great to see a theme at its full potential, but once you’ve installed it on your store, you’ll need to do some work to get the theme looking just right.

That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Builderfly.

How should I customize my theme?

I just selected a theme, and I want to customize it a bit to fit my store. Is there anything I should watch out for as a big “don’t” when I’m playing around with my theme? I don’t have a design background, so guidelines on what to do would be great.


The great thing about working with a theme is that a lot of the structural design decisions are made for you. You don’t need to worry about how to layout your pages, or where to put each image and each paragraph.

But to get your store looking its best, and to make your brand shine, you’ll need to add your own touch to a theme. Think of it like decorating a house — the fundamentals are all there, but you get to choose the colors and tweak the decor.

When you’re new to the world of web design, the amount of choices you can make is staggering, and can even feel overwhelming. You can use any color you want! You can switch things up with the click of a mouse!

Here are some key design guidelines that can help anyone get their theme set up and keep it looking on-brand and polished.

Keep image size ratios in mind

Your product images can be utilized in multiple places on your online store, including featured products on your category pages and your landing page. To create a consistent experience on those pages, keep your image’s height-to-width ratio in mind when uploading them.

Thus if you want all of your product images to display as consistently-sized squares, save them all with a 1:1 height-to-width ratio. Even if your images are different sizes, keeping the ratio consistent will give you a really clean, well-laid out display wherever your products are featured in your store.

Use no more than 3 fonts

Now that your images and colors are locked down, it’s time to think about how you want to display your words. The fonts you pick can be a solid part of your branding, yet simply like with your other design elements, consistency is key.

You’re looking for a balance between legibility, consistency, and clarity. If your fonts hit those marks, no matter which fonts you choose, you’ll be on the right track.

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Builderfly is the best Ecommerce platform to build an online store for web and mobile. I work as Business Development Executive at

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