How to Target my Ecommerce Store’s Niche with Facebook Ads

The change in user interaction dynamics and the behavioral pattern is the motivation for businesses to rely on social media channels.

By 2019, the average time spent on social media channels is that of 144 minutes/day. This implies that every user is spending approximately 2.4 hours on social channels daily, which accounts for 17 hours a week and 72 hours in a month! And, this is the average time spent. The period increases a lot on weekends and holidays.

It is always profitable to share your message where the people are available to listen. And, that’s why we count on social media channels.

Though social channels claim never to share their data, the study of Similar Web concludes that the user spends approximately 58 minutes/day on Facebook, as of June 2018. We already know that Facebook is one of the most used social media platforms, and the ease of networking makes it everyone’s choice.

With 1.4 billion active users daily, we are sure you would like to make the best use of Facebook. You can create your dedicated business pages, connect with the community groups, build the community around your brand, and seek different ways to bring conversion.

But, the real challenge is the changing algorithm of social media platforms. They aim to personalize the user experience by sharing the most relevant feeds only.

When your business ideas don’t bring many benefits organically, you can promote them with Facebook Ads. In contrast to traditional advertising, you can select your target audience for your Facebook Advertising and maximize your conversion ads. Let us tell you some of the amazing ideas that you can try with your Facebook Ads to personalize them as per your business niche.

● Prefer images over text:

We all know that images attract more than textual content. That’s why it is recommended to opt for images and that too the ones with human faces.

When everyone loves happy faces, you can add them to your Facebook Ad and connect with your audience more quickly. Since several other businesses have started using this idea with the stock images, you can build your business’s authenticity by original photos of your business. This helps a lot in building your trust in the market.

As an ecommerce business, you may not have the facial images to promote in your Facebook ads. But, that depends upon your business niche and the product categories you are dealing with. In the case of fashion and beauty business, human faces connect much better than product images.

For other businesses, you can connect with industry influencers to market and grow your business with their authenticity. But, that’s just about adding the faces. You can promote attractive graphics and enticing product images that can compel viewers to come to your store or know more about your business.

It’s not that you can’t add text at all! You can add 20–30% content in images to explain the intent of sharing the content and connect with the audience.

● Leverage the power of interest field:

The social media channels are created to grow your network and socialize.

Since the intent is not marketing, it will be better to use it to understand your audience and leverage it to grow your network with like minds.

When you are creating promotional campaigns for your store, keep your eye on the “interests” field. Once you click on it, you will be able to see all interest categories that relate to your business. You can manually add the user’s interests in that field. This will give you more clarity about the audience that will be interested in your offerings. Also, it will narrow down the target demographics and makes it easier to approach the right people.

It will improve the reach of your business and refine the chances of conversion.

● Customize your audience:

When you are creating your ad promotion, you have complete liberty to select your target audience. You can create your audience in different ways.

  • The first choice is the selection of demographics based on the buyer personas that you have created. You can create different types of audience groups, based on the products or services that you are promoting on your Facebook page.
  • You can select the type of audience that is linked to any of your Facebook pages. Further, you can filter them as per different filters and comparison matrices. You can select the interest of your audience and target people associated with the same interests.
  • If you have already created the promotions on Facebook or any other social channels, you can import the demographic standards and create the lookalike audience for your next ad campaigns. When your business starts getting mature, you will get an idea about ads that convert more than the others. Considering all those well-performing ads, you can create a lookalike audience and improve the conversion rate of your promotional ads.

Once you create a group of audiences that doesn’t mean that you are done with your work, there can be time-based, event-based, promotion-based variations. All of these different audience grouping ideas give you the freedom to refine your approach to the target. This will automatically improve the reach of your campaigns as well as make them successful.

● Add fans to your business with CTAs:

When you create your Facebook ad, you are surely promoting the product or service. You likely want every viewer to convert, but this relationship should not terminate with likes and comments only. That’s why Facebook recommends you add the Call To Action (CTA) button of your choice. You may want customers to explore the post and learn more about your business, contact, book for service, or direct shop.

There is no static choice in the CTA buttons; you can add ones closest to your promotion goal. Let’s say you want to increase brand awareness; you will likely add the “Like” button to your posts or “Read More.” If you want your followers to navigate to your website, you can add “shop now” or Visit Now.” You can add the CTA button of your choice.

Further, you turn your fans to repeat customers or invite new customers, by creating offers on your Facebook page. You can promote these offer posts with the link to the landing page. This will amplify the rate of conversion, especially in event-based sales or time-based offers.

● Carousel ads:

The carousel ads offer you the opportunity to promote multiple products within the same ad. Unlike the single image promotions, carousels are more engaging. They entice customers to explore more products and scroll to check the ones that you have added. You can add a maximum of 5 products in a single promotion along with headlines and distinct CTA.

You can create the ads based on your product niche and highlight variations in the single advertisement. When people have more options to choose, they are more likely to explore.

● Promote video ads:

In contrast to images and carousel ads, videos are much more engaging for everyone. Do you know that Facebook videos get 8 million views daily? Yes, that’s huge!

This ensures that there are people to grasp this type of content, and they prefer it. You can update the short videos of 40 seconds to that of the longer ones of 4–6 minutes. People usually don’t take an interest in longer videos than these unless they are interested in your brand.

By promoting the video content, you can grab users’ attention by 1.8 times more than with Facebook and Instagram. People like to share videos over the images since they deliver more value.

Videos give you more space to share the story of your brand, let you talk about the product, share the features, and add a 360-degree look of the product. This will give you more options to experiment and blend your creativity with the product ideas. You can associate the story of product or market worthy features of it and entice customers to call on your product.

● Grow with Facebook Pixel:

When you make the promotional campaign live, you open the gateway of opportunities for your customers. If you add the link to your store’s landing page, you allow people to interact with you on your ecommerce site. By connecting Pixel to your store, you can trace the customer actions taken at your store. This will give a direct idea about the conversion coming specifically from Facebook and Instagram. Thus, you can optimize your ads whenever required and improve the conversion rate of your ads.

To create Pixel for your store, you have to log in to your profile, click on Events Manager, and navigate to the Pixels tab. Then click on ‘Create a Pixel.’

If you have created your store with Builderfly, you can connect your Facebook Pixel by following the steps.

  • Log in to your store. This will take you to your dashboard.
  • Click on Manage Store.
  • Click on Theme and Themes Customization.
  • Select the ‘Customize’ option. This will take you to the front-end editing settings of your ecommerce store.
  • Click on ‘Settings’ in the left side pane. There you will find the option of connecting Facebook Pixel. After filling in details, your Pixel will be configured.

These are some of the most significant ideas that will work well for all business niches. If you want to know about any specific business, you need to do a bit of research about your niche. For any technical assistance to connect your Facebook Pixel with your Builderfly store, you can write to us at

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Builderfly is the best Ecommerce platform to build an online store for web and mobile. I work as Business Development Executive at

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