Intro
The numbers of online buyers are drastically increasing every day and the online sales stats during this festive season are a clear indicator. As per Business Standard, the survey by RedSeer confirms that e-commerce platforms had a sale of more than $2.7 billion in the first four days of this festive season. As per the prediction, the Gross Merchandise Value (GMV) of online sales will reach a whopping $4.8 billion by the end of Navaratri.
So, are you an offline shop owner? Did you miss the vast opportunity of online selling this Navratri? Do not worry! The festive season is still on and Diwali is knocking at the door. Create your free online store with Builderfly. Display your product range and start selling online today. Read the article till the end to understand how to sky-rocket your sales this festive season by selling online from home.
How online selling has become more crucial these days?
Micro, Small, and Medium Enterprises (MSME) in India had the worst year in 2020 due to the outburst of the Covid-19 pandemic. Almost 70 million enterprises associated with MSME and 110 million employees working in that sector got severely affected due to the pandemic.
The MSME sector is reviving this festive season primarily depending on the online selling for the following reasons,
● The sustained lockdowns and social distancing are dramatically changing the shopping habits of people. More prefer online shopping nowadays considering safety.
● A vast population in India lost their jobs during this pandemic. Most of that class of population was offline buyers. The offline market felt the heat of this decreasing buying power.
● Most online buyers are associated with white-collar jobs who could continue to work from home even during the pandemic. So, the online market did not hamper much as compared to offline.
● Often there are shortages of stocks and varieties in the offline shops during the festive seasons. This problem is drastically increasing due to the irregularity in the supply chain. But there are no such problems with online selling.
Benefits Of Selling Online This Festive Season
When you shift your offline shop to an online store, you can avail of the following benefits,
1. Selling online from home reduces your infrastructure costs drastically. Thus, you can further utilize the amount in extending your product range this festive season.
2. You have limited buyers as an offline shop owner. But when you start selling online with Builderfly, you become a global seller, and the entire world becomes your marketplace.
3. Unlike offline shops, your online store is always open. Your business shall remain open 24x7 this festive season. Buyers can purchase products from your online store from anywhere at any of their convenient times.
4. The cost of advertising your product and marketing your brand online is less compared to other offline advertising mediums. That will further increase your profit margin this Diwali.
5. You can never analyze which customer is visiting your offline shop during the festive season with a true buying intention and who just came for window shopping.
But in the case of selling online from your Builderfly store, you can easily access data like the number of customers visiting your online store, viewing your webpage, total surfing time, click-through rate, and conversion rate, etc. That helps you to understand the need and nature of your customers.
6. No seller wishes a delay in payment during the festive seasons. With Builderfly’s online store, your payments get instantly transferred to your bank account via secured payment gateways.
How to leverage this Digital Diwali by selling online
People depending on offline shops in Tier-II and Tier-III cities often face the unavailability of the desired product, especially during the festive seasons. That is the reason e-commerce platforms are targeting those buyers this Diwali. They are also assuming an additional $150 million growth in sales by capturing this customer base.
According to a survey by The Trade Desk and YouGov, 91% of Indian online consumers want to buy their desired products during this festive season. 60% of them are also keen to learn and try new brands. If you have your products, this is a golden opportunity to promote your brand and make it familiar to your customers. Besides, the anti-China political sentiment is encouraging Indian buyers to boycott Chinese products during this festive season. This sentiment will further increase the acceptance of Made in India products.
Do not let these opportunities go. Make your online store with Builderfly today and start selling online to leverage this Digital Diwali.
Pro Tips to Boost Your Online Sales this Festive Season
Create your online store this Diwali by registering with Builderfly for free, displaying your range of products, adding an online payment gateway, and start selling online.
● Sell online through Builderfly by paying a commission as low as 1%-3%.
● Increase your profit margin by paying lower shipping costs with Builderfly.
● Make a personalized Android or iOS mobile app for your online store using the Builderfly app creator to boost your sales this festive season. You get the provision for customizing your mobile app too. You can launch your customized mobile app to the app store or Google play store directly as well.
● Sell your products online using social media channels this festive season. Take advantage of Builderfly live-streaming platform to connect with your target audience across all social channels to grow your sales.
● Builderfly platform allows you to sell your products online on any marketplace across the globe. Take advantage of becoming a global seller this Diwali.
● Promote your online store during the festive season. Use the Builderfly marketing tools like Google, Facebook, Instagram, Whatsapp sharing suites, and SMS marketing to boost your sales.
● Become a seller with Builderfly. Join their extensive reseller channel network for free to increase your sales this Diwali.
● Use Builderfly one-management dashboard to manage your entire business requirement centrally. That ensures you are not going to miss a single order received from any sales channel.
● Make your online store more reachable to customers by using Builderfly SEO tools.
● You can deliver your products on time, even during this rush hour of the festive season. Choose a reliable delivery partner from the list offered by Builderfly.
Conclusion
Are you one of those businessmen who own an offline shop and had the worst last year in business? Then it is high time for you to go for your online store. There can be no better time than this festive season to start. If you have missed the enormous opportunity of selling online during Navratri, then target the biggest upcoming festival of Diwali. Make your online store for free with Builderfly and start selling online. Let us contribute our part to Atmanirbhar Bharat Abhiyaan. Let us celebrate this Diwali being Digital.
