How much attention do you pay to your store’s image optimization?
Often, brands get caught up on overthinking a logo — spending days, weeks or even months before they launch a great idea just trying to figure out what symbol is appropriate for a brand they haven’t even started yet.
And then, when it comes time to launching, way too many entrepreneurs spend much too little time focusing on great product photography and branded imagery.
And you use your pictures everywhere:
- On your product pages.
- On your category pages.
- On your homepage.
- In your abandoned cart messages.
- On your blog.
- On your social accounts.
- For your Facebook Advertising.
- For your Google Shopping stream.
Why images are so important
Before we jump in, it’s important to understand why images can have such a big impact on your store. Here’s a high-level view.
A picture is worth 1000 words
Images allow a customer to ascertain the details and quality of a product better than any description.
Instead of being able to feel the product as in a retail store, great product photography lets the user explore the various details of the product up close.
Mobile is taking over
As mobile shopping becomes increasingly prevalent, images will only become more important — as evidenced by Google’s Speed Update move.
Users are increasingly using images instead of text to judge the suitability of the product and even to navigate.
Images can hurt your website
Using unprofessional or poorly optimized images for the web can have a major impact on your shopping experience and even where you rank in search engines.
- Do your images load slowly?
- Have you not added a meta description?
- Are people bouncing as soon as they land there?
You won’t ever get to Page 1 with that kind of behavior.
With that in mind, let’s walk through how you can make sure you have professional-quality and optimized photography on your ecommerce store.