Explainer videos are short online advertising videos, usually between 30 seconds to 2 minutes long, that explain your company’s service or product.
Explainer videos can be animated or live-action, yet are always fast-paced, clear, and usually feature a professional voiceover.
But what do they do?
The power of explainer videos on your website
There are unlimited benefits to a well-made explainer video. You can utilize explainer videos to:
- Increase conversions
- Customer acquisition
- Customer engagement
- They even have the potential to go viral and increase brand awareness.
Explainer videos also work great on your landing page. Studies have stated that landing pages which include a video, enjoy 80% more prominent conversions.
And for email, the numbers are entirely amazing, too. Including a video in your emails can…
- Boost open rates by 19%.
- Increase click-through rates by 65%.
- Reduce unsubscribes by 26%.
And if you’re looking to increase your Google ranking (who isn’t?) then you should know this:
Embedding your own high-quality videos on your website can make you 3x more likely to rank on the first page of results
A golden opportunity for any ecommerce business!
“Video marketing is exploding in popularity and will eventually be the most well-known way to showcase a business. Because videos are extremely effective when it comes to improving an individual’s understanding of your product or service.”
— Neil Patel, Founder of KissMetrics & Co-Founder of Crazy Egg
And it gets better…
- 93% of organizations that utilize video accept that it has increased user understanding of their product or service.
- 36% of businesses believe that they’ve received fewer support inquiries as a result!
- 45% of businesses who utilize video say they have an explainer video on their landing page.
- 83% say their homepage has turned out more successful
Take your basic 4-stage sales to funnel…
You could apply an explainer video to each phase of this funnel to enable potential customers to understand your offering and move them onto the next phase.
How?
For more visit: https://www.builderfly.com/how-explainer-videos-speed-up-conversions-6-examples
