The sales generated by the internal processes or operations of an organization are called organic sales. Underlining here, the sales made through acquisitions are not organic ones. For example, acquiring a company that has many customers and then increasing the sales of the company will not be regarded as organic sales. Sales generated through various marketing efforts by applying some strategies are organic sales for the organization. Organic growth is the real growth of the company and this is what every organization looks for. Marketing strategy to increase sales may vary with products or services.
Following are the prominent ways to increase organic ecommerce sales:
- Social Media Marketing
- Search Engine Optimization (SEO)
- Mobile App Marketing
- Directory Listings
- WhatsApp Marketing
- Referral Marketing
- Word-of-Mouth Publicity
- Customer Experience Improvement
- Marketplace Listings
- Content Marketing
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One marketing channel might be sufficient to get traction in sales. There might be a need to try most or some of the channels to find the one which works for your products or services. For someone, it might be referral marketing like in the case of DropBox. For someone, content marketing might work like in the case of Reddit. The aim of marketing should be to find the right platform for your organization. Keep your marketing plan open for new channels too besides the traditional channels. Once the right channel is traced, the world is yours!