Common Types of Discount Promotions to Run on your Builderfly Store

Five years back, “coupon” was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, they held a negative undertone.

Today, things are different. Discounts and coupons are reliably utilized by retailers and are currently seen as an effective tool for driving sales.

But what changed?

As a shopper, you get a clear, financial advantage. As a retailer, coupons boost shoppers to purchase, create brand loyalty, and enable you to easily diversify your promotional marketing.

In this post, we’ll cover:

  • How to use coupon promotions to drive sales
  • How to create coupons in Builderfly to fit your promotional needs
  • How and why you should control coupon distribution

Let’s get started!

Types of discount promotions to run on your Builderfly store

Free Shipping

Free shipping is the main sales driver throughout the year. More than 73% of online shoppers expressed that free shipping is the #1 criterion for making a purchase. Free shipping is an offer that appeals to most shoppers and can essentially increase sales conversions.

Shipping cost is mainly based on weight and size which means that every business will have variances in the shipping cost. If free shipping works with your cost structure and margins then look to utilize it in your ecommerce marketing plan. If the cost is simply too high, there are a few different ways to make it work for your business.

Threshold Promotions

A threshold offer is a promotion that is just accessible if the shopper has a cart size higher than a specific threshold. This can boost more sales and increase order sizes. A study by Harris Interactive and UPS found that nearly 39% of customers would buy enough to get free shipping.

It can be hard for some businesses to offer sales promotions without it digging into profit margins. However, by utilizing thresholds, most brands can offer a free shipping or discount promotion such that benefits their business. For businesses that need to run promotions, however, have low-profit margins, threshold promotions are the best approach.

Percentage-Based Discount

The most widely recognized approach to offer a discount is with a percentage-based discount. Online retailers utilize small discounts, larger discounts (15–25% off) as incentives to purchase a product. It’s additionally common to see brands discount half or more to clear out old and excess inventory.

Discounting can and ought to be used by all retailers, however in various ways. If your business has high-profit margins then you can afford to offer higher discounts of 15–25% off and discount more as often as possible. With low-profit margins and higher-end brand appeal, hope to offer smaller discounts or less frequent sales advertisement. If the excess inventory is hindering you then get rid of it with clearance discounts!

Creating coupon codes on Builderfly

Generally, you’ll be running sales promotions on your Builderfly store through coupon codes. Builderfly provides an extraordinary framework that enables you to create codes that can be utilized in certain situations.

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Builderfly is the best Ecommerce platform to build an online store for web and mobile. I work as Business Development Executive at

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