Dollar for dollar, email marketing is one of the most successful channels available to you for making sales and generating repeat customers. Email is the heart of customer retention and an exceptionally effective channel for connecting with your customers even after they’ve left your online store.
A welcome email is one of the more significant types of emails you’ll send to new subscribers. Welcome emails are what you get when you submit your email address to an online store — you’ve likely observed them in your inbox after joining a newsletter.
What is a welcome email?
A welcome email, frequently part of a series of onboarding emails, is the very first email communication you have with a shopper. This communication could be a subscription confirmation or, a post-purchase email.
Based on the action — like joining your brand’s newsletter, or making a purchase, — your welcome message is the one broadcast everyone will see, which means the impression it leaves will compound after some time.
5 of the best welcome email examples
Here we’ve gathered 5 examples of incredible welcome emails from companies both large and small. Our recommendation: Make note of what you like and what you’re not a fan of to educate your broadcasts.
Type of welcome: Get Started
Sometimes the tiniest of components in a welcome email can say a lot about a brand. Furthermore, when it comes to Food52’s welcome email, their preview text at the top of the email, “We brought snacks,” unquestionably achieves this.
Additionally known as a snippet text or pre-header, the preview text is the copy that gets pulled in from the body of an email and showed next to the subject line in somebody’s inbox. So when you see Food52’s invite email in your inbox, you experience a taste of their brand’s personality before you even open it.