5 Psychological Triggers that will Win over Customers And Increase your Sales
Marketing is all about trying to influence people.
But here’s the thing: How can you possibly influence people if you don’t really understand them? Our thoughts exactly.
This is why, for marketing to be successful, it helps to first understand the psychology behind consumer behavior. What makes people tick? Why do people tend to make certain decisions and not others? And most importantly, what can you do to get people to not just buy from you, but turn them into lifelong advocates for your brand?
This blog post will help you figure out how to do that. Intrigued?
Read on to find out 5 psychological triggers that you can take advantage of in your marketing.
Human Beings Need to Fulfill Certain Needs
According to an American psychologist Abraham Maslow, people have a hierarchy of needs that they are constantly seeking to fulfill.
The hierarchy of needs is arranged in a pyramid, with the most basic needs, at the very bottom of the pyramid, being fulfilled first, and the less important needs being fulfilled (or seeked out) once those basic needs are met.
First comes physical needs (the need for food, health, water, and sleep). After that is the need for security and shelter. Once those needs are met, people look to satisfy their social needs (to love and be loved; to feel belonging). After that, people aim to satisfy their ego (to boost their self-esteem, confidence, and power). Lastly comes the need for self- actualization or growth.
What You Can Do:
Your brand should be fulfilling one of the following needs:
If not, then your business is probably suffering as a result.
Think about exactly what needs your brand helps your customers to fulfill. Does your brand or product help your customers feel like they belong? Speak to their social needs. Do you help your customers feel like they are more powerful? Tell them how you satisfy their ego.
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