4 Ways to Create Demand for Unique Products

Imagine someone just told you to buy a smart fragrance diffuser for $100. Now, imagine you have no idea what that is, what it does or why it’s worth $100. There’s not much chance you’re rushing out your door to buy a smart fragrance diffuser right now.

You might think that if you had a new, revolutionary idea, it would be easy to find customers to buy-in. But the truth is, sometimes new and innovative products can be some of the hardest to sell. What if consumers don’t understand the product? What if they aren’t aware of the problem your product can solve? How do you sell something your customers don’t understand?

Well, the good news is, that’s exactly the question we’re gonna answer here today. Let’s talk about how to create demand for new and unique products.

Typically, your product will fall into one of two categories:

  • You’re selling a product or brand that is known abroad but not in your country.
  • You’re selling a brand-new product, e.g. your own invention.

Let’s take a look at the example, and imagine you’re now selling smart fragrance diffusers. We’ll say 10 people per month search for this specific item. This means that very few people are aware of — or currently see a need for — your particular diffuser product. We would say product awareness is low, therefore the demand is also low. So what do you do?

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Builderfly is the best Ecommerce platform to build an online store for web and mobile. I work as Business Development Executive at

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